Privacy Policy
Privacy Policy - Consumers
Last Updated: June 12, 2026
Introduction
Prime Street, LLC ("PrimeStreet", "we", or "us") operates Homebuying Unlocked (homebuyingunlocked.com), an educational resource for home buyers. We also facilitate connections between home buyers and real estate professionals through our lead form. We provide this Privacy Policy to explain what information we collect from you, how we use it, who we share it with, and the rights and choices you have with respect to your information. Please read this Privacy Policy carefully. If you object to any provisions in this Privacy Policy, your choice is to submit an opt out request through one of the methods described in the "Privacy Choices" section below.
Updates and Effective Date
From time to time, we may update this policy to reflect changes in the function of the website or changes in our technology and use of data. If we make a change to this Privacy Policy that materially reduces your rights or significantly changes the way we use or share your data, we will notify you via email or display on our website. If you object to any changes we make, your choice is to opt out of our use of your information through one of the methods described in the "Privacy Choices" section below.
Collection and Use of Information
When you submit a request through the lead form on this website to be connected with a real estate professional, you provide information directly to us. The specific types of information you provide may include your first and last name, phone number, email address, and zip code.
We primarily use your information to respond to your request or otherwise fulfill or meet the reason for which the information is provided to us. For example, when you request to be connected with a real estate professional, we will use the information you provide to first contact you directly to learn more about your real estate goals and help identify the real estate professional best suited for your needs, and then connect you with one or more real estate professionals. Please note that the use of your information by the real estate professional(s) with whom you are connected is not governed by this Privacy Policy.
To the extent permitted by applicable law, we also may use information we collect about you, including any personally identifiable information, as follows:
- To contact you about our services that may be of interest to you
- To manage our relationship with you, such as asking you to take a survey or provide feedback on our services
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us
- To notify you about changes to our services or new services we offer
- To enforce our legal rights and to protect the rights, property, or safety of PrimeStreet, our clients, or others
- For any other purposes with your consent
Disclosure of Your Information
We disclose your information to third party service providers, such as real estate professionals, when you request or instruct us to do so. For example, after we contact you to discuss your real estate goals, we will share your information with one or more real estate professionals that we feel are best suited to meet your needs.
We also may disclose information that we collect about you or that you provide us, including any personally identifiable information, as follows:
- To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them
- In connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business for the purpose of evaluating and/or performing the proposed transaction (including in connection with any bankruptcy or similar proceedings)
- To unaffiliated third parties when we believe its release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property or safety of our company, our users or others
- To comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request
Privacy Choices
We strive to provide you with choices regarding the information, including the personally identifiable information, you provide to us.
As noted above, we may contact you directly to learn more about your real estate goals and help identify the real estate professional best suited for your needs and then connect you with one or more real estate professionals. Please note that we do not use an automatic telephone dialing system to place calls or send texts. If you no longer wish to receive communications from PrimeStreet, you have a number of options. If we contact you by email, you can use the unsubscribe mechanism provided in the email. If we call you, you can let us know that you do not want us to contact you in the future. If we send you a text message, you can text us back and indicate that you do not want to receive additional text messages. You can also use the Opt-Out Form at primestreet.io/about-primestreet/communications-opt-out to indicate that you do not want to receive any further communications from us.
If you do not want us to share your personally identifiable information with a third party service provider (e.g., real estate agent or broker), you can also use the Opt-Out Form linked above. Any personally identifiable information we shared with a third party service provider prior to receiving your opt-out request will be governed by the privacy policy of that third party service provider.
Data Security
We have in place what we believe to be reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access of, maintain data security for, and correctly use the personal information we collect. While such efforts are intended to ensure the confidentiality of your personal information, we cannot and do not warrant or guarantee the absolute safety and security of your personal information.
Children's Privacy
Our services are not intended for (and we do not knowingly collect data from or about) minors under the age of 13. If you believe we might have information from a child under the age of 13, please contact us as directed below in the "Contact Us" section.
Your California Privacy Rights
If you are a California resident, you may have the right to request and receive information about disclosure of your personally identifiable information to third parties for their direct marketing purposes. Because it is our policy not to share your personally identifiable information with third parties for third party direct marketing purposes without your consent, we are exempt from the requirement to respond to such requests. If you have any questions about our compliance with this requirement, please contact us as directed below.
Contact Us
If you have any questions regarding this Privacy Policy, please contact us at:
Prime Street, LLCIntellectual Property Administrator
P.O. Box 2576
Norfolk, VA 23501
admin@primestreet.io
757-351-7000